How Virat Kohli Became a Global Brand | Virat Kohli Test Retirement | How Virat Kohli became global brand: Owner of venture like Rogan with Puma-ODI endorsement, has also left behind Shahrukh in brand value

Virat Kohli’s journey to become one of India’s highest -grossing athletes began with his BCCI A+ Central Contract, which gives him Rs 7 crore annually.

Virat Kohli has retired from Test cricket. He is also a global brand. As a brand, Kohli has created a powerful and marketable identity by combining his on-field achievements, charismatic personality and strategic business ventures.

Here we are telling Virat Kohli a global brand in 5 points …

1. Excellence and Performance

Kohli is considered one of the greatest batsmen in cricket history who has scored more than 27,000 international runs. This includes 82 centuries (30 Tests, 51 ODIs, 1 T20I). His consistent, aggressive batting style and record-breaking performances (eg, the fastest 8,000–13,000 ODI runs) have distinguished him as a top tier athlete.

2. Fitness and Discipline

Kohli is a fitness icon known for his rigorous training and dietary discipline (eg, adopting a vegetarian lifestyle). His change in a fitness-centered athlete from a young player inspires fans.

Virat Kohli does Rigaras training to keep himself fit.

3. Passion and Authenticity

Kohli’s personality with aggressive celebrations shows his passion and connects fans. Outside the field, their clear conversation, philanthropy (eg, Virat Kohli Foundation) and Mental Health Openness form their authentic and humanized brand image.

4. Youth Appeal

At the age of 36, Kohli’s modern lifestyle, fashion sense and the presence of social media connects the young audiences with them. His roots and middle class up in Delhi also connect him to the Aspirational Youth of India.

5. Global Appeal

Kohli’s fans are also out of India. He also has fans in countries like Australia, England and UAE. It is inspired by his universal appeal as a player and style icon. Her marriage to Bollywood star Anushka Sharma enhances her brand glamor.

That is, Virat Kohli has managed to become a global brand with the combination of personal quality, professional achievement and public perception.

Virat Kohli’s wedding to Bollywood star Anushka Sharma has increased her brand glamor.

Advertising and Brand Association

Kohli’s endorsement portfolio diversion is spread over divers sectors, reflecting his versatil brand appeal. His Major Endorsment includes brands such as Puma, Audi, MRF, MPL, Hero MotoCorp, Tissot, Manyawar, Mantra, Vivo, Pepsi, Boost, American Tourist, Hyperis and Digit Insurance.

Business venture Kohli has also started business by taking advantage of his brand image:

Virat has also left behind Shahrukh in brand value

According to the Duff and Phelps report, Virat Kohli was India’s most valuable celebrity brand in 2023. His value was $ 227.9 million, that is, around 1900 crores. He also left behind Bollywood actor Shah Rukh Khan ($ 120.7 million i.e. about 1 thousand crores rupees). However, now his estimated brand value is close to Rs 1000 crore.

BCCI A+ Central Contract gets Rs 7 crore

Virat Kohli’s journey to become one of India’s highest -grossing athletes began with his BCCI A+ Central Contract, which gives him Rs 7 crore annually. Apart from this, they also get per match fee – Rs 15 lakh for Test, Rs 6 lakh for ODI and Rs 3 lakh for T20I.

However, the Indian Premier League (IPL) has been the most attractive domestic contract of his career. Kohli has been the face of Royal Challengers Bangalore (RCB) since the beginning of the league in 2008. The contract, which started with a minor contract of Rs 12 lakh, has turned into an annual deal of Rs 21 crore in 2025. According to Onekrit, his total earnings from IPL are now Rs 212.44 crore.