Latest Rhode Skincare Launches in 2024
1. Peptide Lip Shape – A New Lip Contour Product
One of the latest product launches from Rhode is the Peptide Lip Shape, a lip contouring product designed to give lips more definition and a plumping effect. This unique formula combines skincare benefits with soft-focus color to create a natural yet enhanced look. The product is set to be released on January 30, 2024, and comes with a promotional campaign featuring Canadian singer Tate McRae cosmeticsbusiness.
2. Barrier Butter – Intensive Moisturizing Balm
Another major release is Barrier Butter, a deeply hydrating overnight balm. This product has been carefully formulated with hyaluronic acid, murumuru butter, polyglutamic acid, and ceramide NP to restore the skin barrier. Notably, it has earned the Seal of Acceptance from the National Eczema Association, making it a great option for those with sensitive skin thefashionspot.
Rhode founder Hailey Bieber described it as “not too greasy, but rich enough to lock in moisture for up to 24 hours.” The balm can be used on the face, neck, chest, hands, and even elbows, making it a multi-purpose skincare essential byrdie.
3. Pineapple Refresh Cleanser – Rhode’s First Face Wash
For the first time, Rhode is venturing into the cleanser category with the Pineapple Refresh Cleanser, a hydrating and exfoliating face wash. This new product features a golden formula infused with pineapple enzymes, polyglutami
c acid, green tea extract, and glycerin, ensuring a gentle yet effective cleanse. Hailey Bieber personally tested and refined the formula to ensure it doesn’t strip the skin but leaves it feeling bouncy and hydrated fashionista byrdie.
Rhode’s Viral Marketing and Brand Success
Rhode has established itself as one of the most in-demand beauty brands by leveraging celebrity influence, social media marketing, and innovative product development. Some of the brand’s biggest success strategies include:
- Limited Edition Drops: Products such as the Rhode Peptide Lip Tints and Pocket Blush sell out within minutes of launch, creating exclusivity and hype adage.
- Celebrity Collaborations: Rhode frequently partners with models and influencers like Candice Swanepoel and Tate McRae to promote its products.
- Tech-Infused Beauty: Following the success of Rhode’s lip phone cases, Hailey Bieber has hinted at expanding further into tech beauty accessories newbeauty.
What’s Next for Rhode?
Hailey Bieber has expressed her plans to expand Rhode’s skincare and beauty offerings, especially by integrating more color-based products into the lineup. She also plans to continue innovating in the beauty-tech space, hinting at more phone case-style beauty products in the future newbeauty.
Final Thoughts
With its minimalist yet effective skincare philosophy, strong celebrity backing, and smart marketing strategies, Rhode continues to dominate the beauty industry. Whether you’re looking for hydration, lip care, or a gentle cleanser, Rhode’s latest launches cater to a variety of skincare needs.
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FAQs About Hailey Bieber’s Rhode Skincare Brand
1. What is Hailey Bieber’s Rhode skincare brand known for?
Rhode is known for its minimalist skincare products that focus on hydration, barrier repair, and a “glazed donut” glow. The brand launched with a small but effective lineup, including the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. Rhode products are formulated with high-performance ingredients like peptides, hyaluronic acid, and ceramidesbyrdie fashionista.
2. What are the newest products from Rhode in 2024?
Rhode recently launched several new products, including:
- Peptide Lip Shape – A lip contouring and plumping product (January 30, 2024)
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- Barrier Butter – A deeply hydrating balm for dry skin (October 2023)
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- Pineapple Refresh Cleanser – Rhode’s first face wash infused with pineapple enzymes for gentle exfoliation (January 25, 2024)
3. Are Rhode skincare products suitable for all skin types?
Yes! Rhode’s products are dermatologist-tested, non-comedogenic, and suitable for sensitive skin. The Barrier Butter even received the National Eczema Association Seal of Acceptance, making it safe for people with eczema-prone skin thefashionspot.
4. Where can I buy Rhode products?
Rhode skincare products are available exclusively on the official website (www.rhodeskin.com) and select pop-up shops. Limited-edition products and viral favorites often sell out quickly, so signing up for restock notifications is recommended adage.
5. How does Rhode’s marketing strategy contribute to its success?
Rhode’s celebrity influence, viral product launches, and exclusive drops have made it one of the most searched beauty brands in 2024. Hailey Bieber frequently teases new products on Instagram, and Rhode collaborates with top influencers and models to generate hype adage newbeauty.
6. What’s next for Rhode in 2024?
Hailey Bieber has hinted at expanding into more color cosmetics while maintaining Rhode’s skincare-first approach. She also plans to explore beauty-tech accessories, following the success of Rhode’s lip phone cases
