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DIEGEO RCB is considering selling the team’s stake. The team is owned through United Spirits Limited. Impact of ban on promotion of tobacco and liquor brands in IPL.
Royal Challengers Bangalore won the title of IPL 2025
Highlights
- DIEGEO RCB is considering selling the team’s stake.
- RCB is owned by United Spirits Limited.
- Impact of ban on promotion of tobacco and liquor brands in India.
New Delhi. Diageo is considering its stake options in the Indian Prof. League (IPL) franchise team Royal Challengers Bangalore (RCB). The case is being discussed with British distillers potential advisors. Considering various possibilities including sales of the club or the entire part of the club. DIEGEO is the owner of the team through its Indian Unit, United Spirits Limited. It can cost up to 2 billion dosers.
Who is the owner of RCB?
Royal Challengers Bangalore’s team became the IPL champion for the first time after waiting for 18 years. RCB is currently owned by United Spirits Limited (USL), the country’s largest liquor company. This team was first bought by United Spirits Limited led by Vijay Mallya. This company was later sold to the British company Diazio. At present, Diazio United Spirits Limited has more than 55 percent stake.
The sale of RCB’s ownership is happening at a time when the Ministry of Health of India is emphasizing on banning the promotion of tobacco and liquor brands in the IPL. Advertisements of tobacco and liquor products are banned in India to prevent indirect promotion of other unhealthy goods by sports celebrities. Companies like DIEGEO have promoted other products like soda using top cricketers.
IPL has become a global brand
The IPL is a global entertainment and the most popular brand of advertisement. The tournament is competing with the National Football League and the English Premier League in terms of money. The league’s short three -hour matches attract hundreds of million audiences at India and world levels.
Sports active with journalism for more than 15 years. ETV worked in the cricket website of India, Zee News. Sports head was in Dainik Jagran website. Olympic, Commonwealth, Cricket and Football World Cup covered. October …Read more
Sports active with journalism for more than 15 years. ETV worked in the cricket website of India, Zee News. Sports head was in Dainik Jagran website. Olympic, Commonwealth, Cricket and Football World Cup covered. October … Read more
